I Am Iron Peanut Man!

By on Tuesday, November 9th, 2010

Robert Downey Jr. may well have saved his career from near ruin, but can Iron Man also resurrect poor puny Mr. Peanut’s ho-hum image? According to a New York Times article yesterday, that’s exactly what Kraft Foods is hoping. According to the story, Downey Jr. has just the right kind of savoir faire for a new talking (!) version of the old top-hatted icon–but can he break the shell of the jaded cooler-than-you consumer?  Stay tuned…

Written by Amy Zavatto

Amy Zavatto, Toque's East Coast editor, is a food, wine, spirits and travel writer for books and magazines.

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