Food Jobs of the Week: August 25-31, 2014

By on Monday, August 25th, 2014

Culintro (Culinary Trade Organization) started in 2009 as a virtual meeting place/career center/newsroom for restaurant professionals. It’s a very useful and attractive site, focusing entirely on . Here are a few gems from the job board:

1. National PR Director, ESquared Hospitality, NYC. Plugged-in publicist and public relations expert for a large portfolio of restaurants worldwide.
2. General Manager, Hapa Ramen. Famous ramen food stand launched by Richie Nakano soon opens a permanent spot on Mission Street in San Francisco. They’re looking for a flagship GM to keep things fun, sane and profitable.
3. Executive Chef, luxury catering. Feeding celebrities and VIPs with creative, fresh offerings is what this role is all about. Neat chance to establish a Southern California outpost of an established high-level catering company.

Does Anyone Have Dinner Parties Anymore?

By on Thursday, May 22nd, 2014

Andrea Adelstein hopes to revive the lost art of the dinner party by reminding us to keep it simple.

To all appearances, the dinner party exists mainly within the pages of magazines. Yes, there are block parties, progressive parties, underground restaurants, dinner with six strangers, etc. But what about those incredibly elegant, utterly everyday affairs we vaguely recall our parents talking about?

Andrea Adelstein remembers. The Tenafly NJ native looks back to her childhood and sees the candlelit, laughter-filled evenings when her parents invited guests over for dinner. Through her company NY Lux Events, Adelstein attempts to recreate the relaxed glamour of intimate dinner parties for small groups and large throngs. Recently she was asked to consult on an event honoring Hillary Rodham Clinton; they do weddings, bat mitzvahs, life celebrations and all other special occasions where food is a must.

We asked Adelstein a few questions about why dinner parties have fallen out of favor, and perhaps any hope for a renaissance.

Toque: Why have you felt called to bring back the dinner party?

Adelstein: Over social media, I see more and more people sharing photos of their food, swapping recipes and blogging about their dining experiences. Everyone is excited about food. Yet people do this from a distance, over the Internet. I believe it is time to reconnect in a more intimate and personal way. Time to bring people back into our homes.

Earshot: New App Lures Hungry Diners Right Off the Streets

By on Thursday, October 17th, 2013

First there was Twitter. Then there was Yelp, and Foursquare. Then came Foodspotting. And Instagram. Social and check-in apps gave us entertainment, and power. We looked for interesting restaurants, showed off the awesome dish we just ate and left a scathing review when our service took too long.

Bub City uses Earshot to listen–not only to who is talking about them but who is nearby and ready for a beer and BBQ. (Photo courtesy Lettuce Entertain You Enterprises)

For many years, the dance of engagement has been skewed towards consumers rather than the dining establishments. Now with Earshot, the intersection between consumers, food and direct marketing just got more interesting. Or at least, more targeted. Customers “within earshot” of a restaurant are identified through any number of social media and geo-tagging channels in real time–the digital equivalent of (or perhaps superior to) outdoor “hosts” urging tourists to come in and order the special.

Earshot, in a nutshell, is a filtering technology that lets restaurants not only see exactly which people are “talking” about them or seeking food that tastes like theirs; it also lets restaurants send greetings and invitations to those people, through the social media channel they use most.

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